Kyle Thomas

The Website of Kyle Thomas (KyleWith)

Some questions about Government Advertising in Newspapers

This story presents some questions such as:

  1. All the GNWT pulled was their job ads, which was just space on a page that was sold to them by the papers. Anyone could buy this space. Why was this specific paper so dependant on one advertiser?
  2. How can we blame the GNWT for pulling their ads and moving online? Moving online is not something new. It has been happening for years now, reoccurring business planning should come into play to evaluate a situation and a business’ stability.
  3. Why does this article not show statistics of from both sides. Number of jobs found online vs. in print, number of readers of print vs. visitors to the new careers website.

At the end of the day, while it is the Government, it is still business. If you can save money and get better results elsewhere, why wouldn’t you do that?

[Via ‘The life or death of newspapers in the North’ – North – CBC News]

Throw real conversations out the window – Introducing Twitter Ads Canada

I get it Twitter needs to make money but isn’t this contradicting to how businesses should really be using the platform. People don’t want to be targeted, that is what makes Twitter so great. You don’t have to view what you don’t want to. Now the platform itself is telling businesses that it doesn’t need to “engage” with people, it just needs to pay money to get to the right people.

I’m also concern that businesses would now consider this as “doing social media” just like many do with Facebook Ads. No this is not social media, this is targeted advertising, which while effective isn’t generating real relationships with real customers.

Twitter Ads in Canada

[Via Introducing Twitter Ads Canada – let’s drive sales for your business!]

How do you explain this thing!

To continue on a series of things I’m bad at I will go on to approaching people.

I don’t know how Journalist do it, I wonder if they learn it in school…. anyways. The challenge I have been prompted with lately is selling YkOnline. I now have the hits and traffic to sustain the site, as long as I continue to write, so I thought it would be a good time to try and sell some advertising. The reason I want to sell adverting is simple, I want to feed this passion. I love writing about Yellowknife and what is going on but it is starting to take up to much time. My problem is I am almost afraid of approaching businesses about it. I don’t know what to say to try and sell it to them. It is a toss up whether or not businesses in this town need another place to advertise. They already have NNSL, CJCD, YkTrader, Coffee Break News and a couple others, so what I would have to do is prove to them that I am different. For some reason I just can’t bring myself to go face to face with them and ask.

Why You Should Be Online

The Internet has rapidly grown over the last 5 years and has become one of our most used business tools. Telephone calls and Faxes have now switched to e-mails and Skype calls. We find e-billing and e-statements not only a greener choice but a simpler one. Libraries, bookstores and magazine racks are slowly disappearing, as online research becomes easier and more accessible.

So, 2 questions you need to ask yourself are: Does your business have a website? Can you be found online?  Can you answer yes to those? If not, here are some reasons why you should be able to.

  1. Do you have Google Juice, are you google-able?This is probably the most important thing, just read Jeff Jarvis’s What Would Google Do book.  How many of us will “Google it” if we……….. Read the Full Article on With Media by Clicking Here