Kyle Thomas

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Dec 07 2018

The First Yellowknife Airbnb Experience

Yellowknife City Tour

Before Airbnb Experiences were a thing I thought it would be a great idea for a platform. One where locals and local tour operators could list the experience they wanted to host so that visitors to that destination could experience something local and unique.

Little did I know, Airbnb was way ahead of me.

Airbnb Experiences have been out across the world, starting in larger centers, for some time now, but it wasn’t until recently that they started opening up the listing process to smaller centers, like Yellowknife.

When I learned that there was an opportunity to list one of my tours on Airbnb Experiences I started the process.

It was more rigorous than I expected, considering just about everyone can list a home or room without many barriers. I submitted my experience in October 2018. It was finally accepted in December 2018.

They review, through a third-party company, all experiences to ensure they are safe and legit. My tour involves me driving passengers so they requested that I provide them with proof of drivers license and proof of liability insurance for my guests, which I have because I’m a licensed tour operator/supplier in the Northwest Territories.

After all that, one of my tours is now the first Airbnb Experience in Yellowknife. Have a look at it here.

I’m nervous about the inquiries this might drive. Me not being a full-time tour operator, I have to be very diligent with the scheduling to only open up slots that I absolutely available to provide a tour. There is no request period, once at least one person books the experience I have to provide it.

At this time I’m holding off listing my Aurora Tour on Airbnb for fear of over-popularity but will begin that process so it is ready when I want to turn it on and as Airbnb Experiences gain popularity with other tour operators/suppliers and visitors to Yellowknife.

UPDATE: My Aurora Tour is now on Airbnb for select dates here.

Written by kylewith · Categorized: Entrepreneurial, Tourism · Tagged: airbnb, experiences, tour operator, tourism, yellowknife

Mar 16 2018

One collective voice to make the Northwest Territories better

Last week I sat in a meeting with several Northwest Territories farmers, producers, and growers, and a common thread was how much further ahead Yukon is in terms of agriculture than the Northwest Territories. Many agricultural businesses are hindered by regulations and limited access to resources that should be readily available.

Then over the weekend, I was having a conversation with another Yellowknife entrepreneur where we noted that Whitehorse and Yukon were much further ahead than the Northwest Territories in terms of their technology, startup and innovation sector.

Which also reminded me that for years we have talked about how the Northwest Territories is so far behind Yukon in terms of territorial tourism efforts.

And just the other day I read about how High Level, Alberta – read: very small town in Northern Alberta – has an Accommodation Levy of 7% yet Yellowknife is having a hard time getting one at all to support our ever-growing tourism demand.

Ah yes, and then there is the arts sector, which is made up of the most creative people, but they are limited by grant options, gallery space, practice venues and all around support. But when they look at Yukon they see a much more developed arts sector. One that even has a University program in a small town.

The Issue

What I see and hear is that those people in those sectors care about what they do, and want the NWT to be better, but feel like the NWT is so far behind and that there is simply nothing they can do about it. And don’t misunderstand me, I don’t think Yukon has everything figured out, probably far from it, but they are ahead of the Northwest Territories.

I actually wonder if Nunavut looks of the Northwest Territories with envy and awe the same way the NWT seems to look at Yukon?

It is great to talk about these things, and look to Yukon for guidance and inspiration, but when is talking enough? When should action be put in place? And what is that action? How can we make the Northwest Territories be ahead of the Yukon for a change, or at least feel that way?

As an individual, or even within one of the sectors mentioned above, our voices seem to get lost and never taken seriously. These little pockets of people, passionate about one thing are often not loud enough voice to induce change at any rapid rate.

To an average resident of this territory, someone not within the Government of the Northwest Territories, it seems like most officials just talk about the issues facing the Northwest Territories with little to show for any *actual* change or progress.

It is heartbreaking and exhausting as a resident who loves his community and this territory to feel as though we are being held back. Spending time with these different groups – tourism, agriculture, technology, startups, arts – has opened my eyes to all the passionate people that reside here.

It is easy to say our territorial government needs to step up, loosen the rains, and push forward some change for the better. Change that would allow food producers to get off the ground without being overly regulated, or would allow for a municipal government to collect a levy to support its own tourism industry, or would allow the arts community real resources to take them to a national level, or would allow for entrepreneurs the ability to create a space and the resources to expand innovated ideas that could change the landscape of the Northwest Territories.

But at what point are we as individuals, and organizations, responsible for pushing and creating this change and saying enough is enough.

Don’t get me wrong, I feel exhausted on a daily basis because it seems like every new idea I have has a giant roadblock in its way and I need to become some sort of Government lobbyist just to do anything. That isn’t right. Residents should not have to lobby against its own government just to do simple things. The Northwest Territories should not be reinventing the wheel every time someone wants to do something that has never been done here before. May I point you in the direction of the NWT Brewing Co.

Maybe a solution? A step forward?

When I say we the residents, innovators, artists, growers, farmers, and tourism operators need to create the change, I mean this in the sense that we need to work together. Our voices are spread too thin when we are all lobbying for our own cause when in reality we all want similar change. We all want our regulating bodies to work with us, and not feel like their working against us, stifling our innovation, stifling our ideas.

There are organizations for food producers, the arts community, the business community, potentially the local tourism sector, and if the territorial tourism association could look past their government funding, them too. If all these organizations and any individual willing – because I believe everyone should have a voice even if they’re just one person – got together, showed up at the Legislative Assembly, wrote a letter, or simply said enough is enough and took action, maybe then we can change. Maybe then we could open the NWT up for innovation, new ideas, more creativity, a sustainable food system and who knows what else. Maybe we could attract even more tourism, develop more experience based products that showcase the territories history and culture, attract more Universities to conduct research here.

It just seems like the weight of the territory sits on the shoulders of a few, and those few sit in silos and don’t talk with one another. Maybe if they talked their collective voice would be loud enough to be noticed and effect change.

Maybe it would but maybe it would all be for not.

But at the end of the day, there are passionate people in this territory, in each of those sectors, and others – sports, sustainable energy, fishing, etc – who will get tired. Who will burn out. Who will just find a job and stay quiet for the rest of their career. Who might leave the territory altogether.

We need to stop that from happening.

Written by kylewith · Categorized: Entrepreneurial, Tourism · Tagged: Northwest Territories, tourism, yellowknife, Yellowknife Tourism

Jan 16 2018

Yellowknife Tourism – My First Steps

I’ve had this long time discussion with myself about whether or not I should be an actual tour operator in Yellowknife.

Truth be told, I don’t especially want to be one, or want to do it long term.

My goals and ambitions for Yellowknife Tourism go beyond those of just operating one-off tours on a daily or nightly basis for a few visitors at a time.

My goals and ambitions are to contribute to the growth and development of tourism and placemaking in Yellowknife.

There are many thoughts that I have about those two things above, and I love talking to other people about it because everyone has a different perspective. It is my view that if we can continue to have those conversations a better roadmap will emerge with key indicators of what we as a community need to do to do to help foster Yellowknife as a high-quality destination.

If anyone is interested in talking about tourism or placemaking in Yellowknife, I’m all ears. I’ll even buy the coffee.

Why then have I become a licensed tour operator offering small group Community Tours during the day and Aurora Tours during the night?

Because it is a quick way to leverage my knowledge and passion of this place, learn first hand about what visitors are expecting, and support me financially while figuring out how to move forward.

Hammering away at developing Yellowknife as a tourism destination is a long-term goal of mine. A shorter term goal might be to shift from being a tour operator to being a promoter of current and new tour operators. Utilize my platforms as a digital marketing tool for many of the local tour operators who don’t have the time to focus on their own marketing.

It is also my hope that I continue to publish more of these thoughts and ideas with the goal of connecting with more like-minded community members.

Written by kylewith · Categorized: Entrepreneurial, Tourism · Tagged: tourism, yellowknife, Yellowknife Tourism

Aug 06 2017

Let your passion drive you

Education and training are important attributes to have. Especially when it comes to achieving goals but passion should not be disregarded.

Passion is infectious. When I talk with passion and conviction about what I do, people listen. <insert tooting of own horn>

It works in reverse as well though. When I hear someone talking about what they love doing with a deep passion I’m instantly drawn in. I want to immediately know more about their work, buy their product or invest in them.

Passion builds community. When I talk about baking bread you can hear the passion gushing out of me. Not because I want you to buy my product but because before it is a business it is something I love.

I’m so passionate about baking bread that I will admit I’m not the best at it.

I’m not a trained baker.

I’m passionate about it and I’ll show you that good or not.

I will talk about trying new products. I will talk about the failures. I will talk about how I do it all. And when I do this I end up with an engaged community of people who support me.

Talking with passion doesn’t mean you have to be the loudest one in a room. It means when you talk about what you love or believe in people actually listen. They listen and hang off of every word. Most of the time that loud person is overcompensating for something anyway.

Letting your passion drive you is a profound notion and one I like to live by. Passion doesn’t always pay the bills though. Which is why I often let reality be the navigator.

If you look at the dynamics of a driver/navigator relationship you’ll see a symbiotic partnership. If the driver were to just drive with no direction they might end up going in the wrong direction or going too far. But if they have a trusted navigator to help direct their passion, they’re going to be able to change and adjust as you go.

The point being, letting passion drive us is key to having a successful practice and building a community of supporters. But without the direction of reality, it can sometimes misguide us.

So be the optimist who lets passion take them to new and exciting places. But remember to stop and consult with reality regularly about the truths of what you’re doing.

As a take away to this post, I encourage you to think about what you are passionate about. Then think about how much that plays into what you do. Can you take that passion and talk about it more? Can you show your community why you are passionate about what you do?

This is all part of letting the universe know what you want. Be bold.


This post is post is part of a bigger series called Let The Universe Know What You Want. See the other posts below:

• Seek Out Subject Matter Experts
• Let Your Passion Drive You

Written by kylewith · Categorized: Entrepreneurial · Tagged: business, community, passion

Jul 30 2017

Seek out subject matter experts

This is a very simple step that many of us overlook for various reasons. We might fear that it is inappropriate. Or think that person is competition. Or feel it is a sign of weakness. Yet I have found this action of seeking out people who are experts or knowledgeable in the subjects I want to know more about to be a huge asset for many reasons.

It is not inappropriate. People love talking about themselves. I know I do. If someone wants to meet with me I definitely take the opportunity. If the person you are asking is smart enough, they will also recognize it as an opportunity to learn something themselves. It is human nature to want to help. Even in the smallest of ways.

So go and ask that person for a coffee and see where it takes you.

Since the day I started my own business I’ve thrown the notion of competition out the window. I don’t have time for that pettiness and neither should you. Those other people or businesses that have similar goals should be allies. You should be able to lean on each other with the end goal in mind. Period.

And never think you are showing weakness. Wanting to further your knowledge is not shameful. By wanting to meet others in your industry you are displaying a higher level of investment in it. No one will ever know everything and we can all learn something from one another. Even if the other person has a giant ego. You can still learn from them.

Overall you should strive to meet as many people as possible in whatever field or industry you want to be in. Most people are happy to talk but the worst they’ll say is no. Connecting with your competition can lead to bigger things. And seeking out established industry people will show your willingness to continue to learn. It will show you are willing to grow.

These simple actions will benefit you by way of straight knowledge. They will also put you in front of thought leaders and subject matter experts. It will plant a seed in their minds for future opportunity. It might not happen right away but you’ll be there in their subconscious. When the moment is right your name will come up in conversation. In the planning of a new product, as a person to collaborate with or in a recommendation to someone else.

Thus, the universe will present you with an opportunity.

Now, go. Get out there. Meet someone new.


This post is post is part of a bigger series called Let The Universe Know What You Want. See the other posts below:

• Seek Out Subject Matter Experts
• Let Your Passion Drive You

Written by kylewith · Categorized: Entrepreneurial · Tagged: information, knowledge, passion

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