I should be putting on a Chamber of Commerce after-hours presentation about why every retail business in Yellowknife should be on Social Networks, even if it is just to monitor what is going on.

Just this evening I saw the below conversation unfolding. A local customer was upset about their product and other residents defended the store.

So even though the store wasn’t on Twitter themselves there was still people willing to defend their brand. #brandloyalty

Could you imagine of the store had of been watching and listening on Twitter. They could have approached the person with the problem right away and turned this negative post into a positive one. So simple.