One of the things I seem to do, is wander the websites of companies that claim to provide New Media or Social Media needs. It’s how I learn, I see what they are offer, how they are doing it, and what they say they can do. I’m far from being perfect myself, but it is something I’m passionate about and I want to master.
I have come to realize you have to sell yourself to potential clients. You need to prove to this client that you have the skills to help them. So the one statement I often read on these marketing companies sites is something like this, “Our team uses these sites and knows how to navigate them, use them and to reach those you need them to reach and build a relationship”. At that point I have to say “WAIT, I need to check this.”
Okay you claim your team uses these sites, like twitter, youtube, facebook page, etc, but for some reason I can’t seem to find them on any of these platforms. Well of course they have a Facebook Profile, who doesn’t. Facebook Profiles are only for your friends though, right? I consider myself a half decent Googler, so if I can’t find you, chances are you don’t exist. Which ultimately means you are lying. I’m not saying you can’t plan a social media strategy for a client, I’m sure anyone with a little bit of marketing skills can. What I’m more implying is that you tell me that you are, but aren’t. If you really are, LINK TO IT. I want to see @yourname. I want to see you communicating with people.
One of the biggest things I believe Traditional Marketing Companies get wrong it, Social Media is a 2-way street. You can’t just push you content at people, you have to talk to them. You are not using a mega-phone, your using a telephone.